It’s a soundtrack for a land where time drifts slowly, after all! The first chunk of the commercial tries to fool you into this, listing “Sail Away” not just once but twice in the first 30 seconds of track listing, and the visual imagery of foaming waves and darkly flickering candles suggests music for a particularly macabre day spa.īut one might also be totally wrong. One might assume that, with those two songs at the helm, the rest of Pure Moods would be in the same vein of mystically orchestral and reverb-drenched females chanting nonwords. Enya Brennan is the well-known Irish singer and songwriter behind zillions of mystical, folk-inspired ballads that have appeared chiefly in movies whose middle words are “ of the.” Adiemus (the band) is a conglomeration of musicians led by composer Karl Jenkins that produced multiple “vocalise-style albums” that mash together classical, gospel, African, and “world” music traditions to produce tracks that you recognize either from Delta Airlines commercials or from, well, Pure Moods. The anchors of the of the whole collection are two of the most recognizable songs in the popular-New-Age canon: “Orinoco Flow (Sail Away)” by Enya, whose video the Pure Moods people seemed to have ripped off entirely for their album art, and the single “Adiemus” by the eponymous … Adiemus. But it’s the original, the purest of Pure Moods that many of us remember from seeing this ad as children during the Nickelodeon afternoon programming block (?) and can now sing all the snippets of the songs in order, even the ones that don’t have actual lyrics. The Pure Moods brand, according to Wikipedia, spans over 10 total CD compilations, including Celtic Moods, Christmas Moods, and the vaguely Paganistic Pure Moods: Celestial Celebration. Pure Moods seems to have been an attempt to corner a lucrative “new age” market, targeting the kind of people who do dream of a world where unicorns prance, ‘80s-style headdresses are all the rage at weddings, and will believe “direct from Europe” and “multi-platinum” constitute a legitimate musical pedigree. So called “direct response television commercials” for CD collections like this were a staple of cable advertising for the last 20 years: sold more on overall aesthetic than on specific songs, they were usually the first step in a mail-order (remember 800-numbers?!) and had price points that invariably ended in 99 cents (except for the obviously inferior 98, or, heaven forbid, 97 cent offerings). You can follow Pure Moods on Facebook, Twitter, Instagram, SoundCloud, and Bandcamp.“Imagine a world where time drifts slowly, a world where music carries you away…” Pure Moods will be released November 4 on Melbourne’s Deaf Ambitions, but is available for pre-order now. It is on such tunes like “Untitled”, “Dolphin Interlude”, or the album’s closer “Bubble Boy” that Pure Moods displays Pure Moods’ ability to literally create moods, but also create entire sonic environments from their full, emotive compositions and deft instrumentation. On the mostly instrumental “Untitled” vocals float along over silvery guitar strings, a soaring bass, and rollicking percussion. The crisp, clean bass lines of Wyatt Knowles punctuate a number of songs on Pure Moods with their compelling melodies and “From My Pocket” and “Open Book” showcase this beautifully. According to Madric he had the purest of intentions with regards to the song’s serious subject matter and there is plenty of gravitas in the hauntingly powerful tune to back that up.

“Elisa Lam” is a rocking ballad inspired by, according to Madric, the disappearance and death of Elisa Lam. From there, the bouncy Brit-pop of “Blurb” follows with its bright bass walking up and down its chorus.

Pure Moods opens with the warm guitars and longing vocals of “Nicky”. From a shimmering sea of chorus laden guitars and a pronounced bass to crashing waves of distortion against a shuffling bed of percussion, Pure Moods is dynamic guitar driven pop at its most intimate and grand. With Pure Moods the album, Pure Moods the trio of Adam Madric on guitar, Wyatt Knowles on bass, and Alex Lashlie on drums have created a full, lush soundscape in the grand tradition of power trios. Melbourne’s Pure Moods are releasing their self-titled debut LP this Friday on Deaf Ambitions, but Impose has your U.S. premiere today.

Pure moods 4 album songs